Product Management is NOT about adding new features to your product! It's about adding VALUE! 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝟴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝘄𝗮𝘆𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝗱𝗱 𝘃𝗮𝗹𝘂𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁: 𝘝𝘢𝘭𝘶𝘦 𝘢𝘴 𝘋𝘪𝘳𝘦𝘤𝘵 𝘮𝘦𝘵𝘳𝘪𝘤𝘴’ 𝘨𝘳𝘰𝘸𝘵𝘩 - This most basic, business-driven aspect of the “value” concept. It will often drive your product goals, and it’s easy (and mandatory!) to measure. New features will mostly fall under this category! 𝘝𝘢𝘭𝘶𝘦 𝘢𝘴 𝘱𝘳𝘦𝘷𝘦𝘯𝘵𝘪𝘯𝘨 𝘢 𝘱𝘳𝘰𝘣𝘢𝘣𝘭𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘥𝘳𝘰𝘱 𝘪𝘯 𝘮𝘦𝘵𝘳𝘪𝘤𝘴 - Any product is like a house; if not maintained and fixed, it will eventually collapse. This aspect translated into quality that the client/user often doesn’t get to appreciate until it’s too late. To achieve this kind of value, you will have your development team fixing bugs, making products scalable, and introducing/replacing old technologies in favour of newer ones. 𝘝𝘢𝘭𝘶𝘦 𝘢𝘴 𝘵𝘩𝘦 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘵𝘳𝘢𝘤𝘬 𝘵𝘩𝘦
